New Delhi | Skoda Auto India has marked its 25th anniversary in the country with its strongest-ever annual performance, making 2025 the most successful year in the company’s India journey so far. The automaker recorded sales of 72,665 cars in 2025, registering a remarkable 107 percent year-on-year growth compared to 35,166 units sold in 2024.
The milestone year reflected Skoda Auto India’s sharp focus on business clarity, strong brand differentiation, and customer trust, firmly positioning 2025 as a landmark chapter in its India operations.
Commenting on the achievement, Ashish Gupta, Brand Director, Skoda Auto India, said,
“2025 will always remain special for us. As we celebrated our 25th anniversary in India, we also delivered our best-ever sales performance with the most diverse product portfolio and our widest market and network presence to date. The overwhelming response to Kylaq, sustained appreciation for Kodiaq, the continued demand for Kushaq and Slavia, and the enthusiastic reception to the return of the Octavia RS underline the strong emotional connect customers have with the brand. As we step into 2026, we aim to build on this momentum with new product launches, enhanced sales and aftersales initiatives, and an even sharper focus on expanding our reach and strengthening customer proximity.”
Strong Product Momentum Drives Growth
Skoda Auto India’s performance in 2025 was driven by a clear product and network strategy. Kylaq emerged as a key growth driver, significantly improving brand accessibility, while limited editions of Kushaq and Slavia added freshness and value across the lineup. The Kodiaq strengthened Skoda’s presence in the premium SUV segment, and the return of the Octavia RS reignited the brand’s performance legacy.
During the year, Skoda Auto India also crossed the milestone of over 200,000 locally manufactured cars sold since 2021. The company expanded its footprint to more than 325 customer touchpoints across 183 cities, reinforcing its commitment to bringing European engineering closer to Indian customers. Network expansion was largely supported by long-standing dealer partners, along with new partners known for their strong customer-centric approach.
Building a Distinct Brand Identity
Beyond products, 2025 saw Skoda Auto India sharpen its brand voice through storytelling, cultural relevance, and customer-focused experiences. India became the first major global market to complete 100 percent network rebranding with Skoda’s updated corporate identity and design, offering customers a consistent and modern brand experience nationwide.
The appointment of Ranveer Singh as Skoda Auto India’s first brand superstar brought youthful energy and cultural resonance to customer communication. Towards the end of the year, the ‘Fans, Not Owners’ campaign celebrated the deep emotional bond customers share with the brand. Skoda also collaborated with internationally acclaimed sitarist Rishab Sharma for the Octavia RS campaign, adding a contemporary and emotive dimension to performance storytelling.
Strengthening Trust and Customer Experience
Skoda Auto India further reinforced trust by expanding its dealership sales and aftersales workforce to over 7,500 professionals, supported by more than 25,000 training days throughout the year. The brand introduced enhanced ownership benefits, including extended standard warranties across the range and feature-led value upgrades aimed at lowering ownership costs and improving service experience.
Confidence in Skoda’s engineering prowess was showcased through unique initiatives such as the Skoda Leh Expedition, recognised by the India and Asia Book of Records as the largest convoy to reach Umling La, once considered the world’s highest motorable road. In another achievement, the Kodiaq became the first petrol-powered SUV to reach the North Face Base Camp of Mount Everest.
As Skoda Auto India steps into 2026, the company aims to build on the strong foundation laid during its silver jubilee year by introducing new products, strengthening sales and aftersales initiatives, deepening market penetration, and continuing to place customers at the centre of its growth strategy.
